Who's this level for – and what changes

For beginners and coffee enthusiasts who want champion-level fundamentals—taste, espresso, milk, and workflow—made simple and repeatable.

What's inside

Course program: 23 lessons • 1.45h • Lifetime access

Short, dense lessons. Each module ends with an actionable protocol

Lesson 1: What Is Coffee

• The parts of a coffee cherry
• Where coffee grows and why latitude/altitude shape flavor
• How Arabica, Robusta, and Liberica differ in flavor and caffeine
• How layers and processing choices influence taste

Outcome: Build a botanical foundation to explain why coffee tastes the way it does.

Lesson 2: Coffee Processing and Flavor Profiles

• What post-harvest processing is and how it drives flavor and texture
• Key differences: washed, natural, honey
• How to read labels and translate "process" into flavor expectations

Outcome: Connect farm practices to the cup so you can choose and dial-in coffee with confidence.

Lesson 3: Roasting and Freshness

• What roasting does: heat-driven chemistry that creates aroma, color, and flavor
• How to distinguish light / medium / dark roasts and typical brew uses
• The freshness window
• How roast level guides grind, temperature, and contact time

Outcome: Pick beans and time your brews for sweet, balanced extraction—without under- or over-extraction.

Lesson 4: Barista Workflow and Ergonomics

• How to organize your bar into Coffee, Milk, and Service zones
• How to minimize movement
• Hygiene standards
• An efficient shot-to-steam sequence
• How to audit and refine your layout for peak-hour speed and safety

Outcome: Set up an ergonomic station and run a smooth routine for faster, cleaner, more consistent service.

Lesson 5: Espresso Machine and Grinder Basics

• The key parts of an espresso machine and why pre-warming matters
• Grinder essentials and why fresh, correctly sized grind is critical
• The core espresso recipe: dose, yield, time and how to adjust for sour/under vs. bitter/over extraction
• The step-by-step workflow for consistency: purge → distribute → accurate dose→ level tamp → dry/clean portafilter → lock in → start/observe flow → stop at target

Outcome: You will learn about all the parameters that affect profiling, and you will be able to create a roasting profile to suit your needs

Lesson 6: Milk Steaming — Introduction

• How to choose milk for texture and sweetness
• The two phases of steaming: stretching and spinning
• Target temperatures for best flavor and feel
• How to set up and execute a clean workflow: start with cold milk, purge before/after, clean the wand immediately
• How to diagnose and fix common issues

Outcome: Create fine, glossy microfoam consistently by controlling air introduction, establishing a stable whirlpool, and stopping at the sweet-spot temperature—setting the stage for better milk drinks and latte art.

Lesson 7: Hygiene and Equipment Care

• Daily machine care: purge groups, wipe and purge steam wand, empty drip tray/knockbox
• Weekly deep clean: detergent backflush; grinder clean; keep hopper dry
• Tool/cloth rules: separate cloths for milk/coffee/surfaces; keep tampers and pitchers clean and dry
• Personal hygiene that protects flavor: wash hands, tie hair, avoid strong scents

Outcome: Clean gear and habits = safer service and clearer, sweeter coffee.

Lesson 8: Review and Wrap-Up

• The core takeaways from Lessons 1–7
• How to self-assess skills and identify your next focus areas
• How to build a simple home practice menu
• How to track progress with a practice schedule and brew journal

Outcome: Consolidate your foundation, set a focused practice plan, and get ready to level up in the Intermediate course.

Bonus:

• 4 ready-to-use signature drink recipes
• 11 mini-lessons to fix the most common barista mistakes
• Champion's principles: a system that works beyond the bar

Outcome: stable flavor, faster workflow, confident service team—and a scalable principles system.

Lessons ≠ result. Result = practice with protocols. Downloadable templates included where shown.

Method: Champion's system

video → protocols → practice

1

• Short, dense lessons on the fundamentals: taste, espresso, milk, workflow, hygiene.
• We show you exactly what to adjust—one variable at a time.

Result: you understand cause and effect and can copy a clean, standard routine.

2

• Beginner toolkit: espresso recipe cheatsheet (dose–yield–time), bar setup & shot-to-steam checklist, milk-steaming steps & temperatures, freshness window & storage guide, daily/weekly cleaning schedules, tasting sheet & flavour vocabulary.
• Simple, step-by-step checklists built for real shifts (and home setups).

Result: you turn good habits into repeatable cups—done the right way, every time.

3

• A simple practice plan (short sessions), brew journal, and three core checks: time, yield, taste notes.
• Self-assessment with a scorecard after practice; early checkpoints to confirm steady progress.

Result: growing confidence, fewer mistakes, and cleaner, sweeter coffee under real conditions.

Trust line: No magic — only protocols and practice.

Meet your instructor — World Barista Champion 2024 Mikael Jasin.

• 12+ years in coffee
• Winner of World Barista Championship 2024
• Chief of Coffee Innovation at Fore Coffee
• Founder of So So Good Coffee Co.

Mikael is one of the most influential figures in the global specialty coffee community. His journey runs from washing dishes in Melbourne to winning the WBC title in Korea. With over a decade of experience, he has developed a practical system for stable flavour and sustainable growth in the coffee industry.

Plans & Pricing

Start with a confident foundation — or bundle both levels and go pro.

FAQ